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IP Commercialisation

Key Terms for an Intellectual Property Licensing Agreement

Successful technology licensing occurs only when the negotiator understands thoroughly the benefits that are available to both parties…the goal is to find a good balance of value so that the licence is a “win-win” transaction.  World Intellectual Property Organisation (WIPO), 2015. What does “licensing” mean? A licensing agreement is a partnership between the owner of […]

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