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Funny Trade Mark Quotes

The Beginning of a Trade Mark

If you’ve had any experience with trade marks, then you know it can be an exciting process. A trade mark gives you ownership of the name and the legal right to use that mark exclusively to brand your business and prevent others from doing so. From the time that you create your trade mark, to the process of registering it and to the issues that can arise between competing marks, it’s interesting to see what people have to say about them.

Make it Unique

“A great trademark is appropriate, dynamic, distinctive, memorable and unique.”

  • Primo Angeli

When choosing your trade mark, there are some things you should consider to ensure your trade mark remains relevant and long-lasting. As yourself questions such as, “is my trade mark appropriate?” Whilst a hypothetical mark inspired from locker-room banter may be considered funny to some – if it’s not an entirely appropriate mark, it may be restricted from being advertised on certain platforms.

“Is my mark distinctive and memorable?” Creating a trade mark that is unique from others and memorable will ensure you remain distinctive from your competitors by creating your own unique “identifier” in the market. Doing so may encourage customers to come to you for business instead!

Your Trade Mark = Your Personality

“An image is not simply a trademark, a design a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”

  • Daniel J. Boorstin

It’s important to choose carefully when applying for a trade mark as it is the public emblem of your brand to customers. Like Boorstin says, your mark will be a representation of your brand’s personality and so ensuring all of your marks reflect your brand is pivotal to long-term success for branding.

Other Kinds of Trade Marks?

“I don’t know why my smile has become a signature pose. I think it’s a nice change. I think people want to see happiness, so a smile is what can bring that. I didn’t make it my trademark on purpose.”

  • Arizona Muse

“I think before ‘Saw’ came along, there really wasn’t a movie franchise that actually went out there and said, We’re going to come out with one every year during Halloween and make that our trademark.’

  • James Wan

“This is my trade mark: I rip my T-shirt. I’m into the whole showing-a-bit-of-chest-hair thing.”

  • Ed Westwick

It’s interesting how diverse the scope of trade mark signs can be! From Muse’ smile to Westwicks’ inclination to ‘show some skin’, our quirks or behaviours can also in some sense be considered trade marks. Conclusively, marks are representative of our brand’s individual personality, style and character.

Take away points

  • Trade marks give you the legal right to use that mark and prevent others from doing so;
  • Creating a trade mark that is unique from others and memorable will ensure you remain distinctive from your competitors;
  • It is true that having trade mark(s) is imperative to the representation of your brand to the market, so it’s important to choose carefully when applying for a trade mark;
  • A trade mark is often representative of your brand’s individual style and personality.

Lara Alexandra, Legal Assistant and Trade Mark Administrator

We are a team of trade mark attorney and IP specialists based on Gold Coast and Sydney. If you need any assistance with your trade mark, please contact us on 1300 77 66 14.
Disclaimer. The material in this post represents general information only and should not be taken to be legal advice.

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