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Mars Touchdown – WISH YOU WERE HERE!

First Mission to Mars in 6 Years It was an exciting morning on 26 November 2018. Just before 7:00am AEDT, NASA’s spacecraft ‘Insight’ barrelled through Mars’ atmosphere at 19,785km per hour and made a successful landing on Mars. Insight sailed 548 million km through deep space, slowed just enough to be able to land by […]


How Do I Create a Successful Start Up?

Starting Off Right   Like most processes – beginning a start-up is by no means straightforward. There are many factors that can affect whether or not your start-up may be the next huge thing to conquer the market. Whilst there is no ‘right way’ roadmap of instructions, there are things you can do as a […]


How to Register Your Brand on Amazon Brand Registry

What is Amazon Brand Registry? Amazon Brand Registry is a powerful tool that helps sellers on Amazon protect their brands. The program also assists sellers in identifying potential counterfeit products, with the functionality of being able to report trade mark infringement of other sellers. Sellers enrolled in the Amazon Brand Registry scheme are able to […]


How do I use Trade Mark Symbols?

The owner of a trade mark is typically asserting trade mark rights to the public through using the ™ symbol which signifies that a given mark is a trade mark.  The ™ symbol is used in connection with unregistered trade marks whereas the ® symbol is used once the trade mark is registered.  What do […]


Is My Trade Mark Too Descriptive?

Descriptive Trade Marks   The function of a trade mark is to serve as a “badge or origin”. When a trade mark is filed, it gives the applicant exclusive rights and the power to prevent others from using the trade mark in the specific classes it was filed in. It is a sign or symbol […]


A ‘Good Faith’ Defence to Trade Mark Infringement

There are several defences that can be useful in mounting a challenge against an allegation of trade mark infringement. Though, each defence will need to be assessed on its merits and against the evidence put forward in a trade mark infringement claim. This article considers the ‘good faith’ defence that may be raised in response […]

EVENT   |   19th November, 2018

Australian Data Summit 2018

Facebook scandal. Cambridge Analytica scandal. Establishment of Europe’s General Data Protection Regulation and Australia’s Consumer Data Right. Because of all these, organisations are forced to enable data transparency  and reassess their approach to data management. This November, Akolade’s AUSTRALIAN DATA SUMMIT will bring together both the public and private sector for an exploration of how […]


Cracking the Trade Mark Game of Thrones Legal Protection Code

Trade Mark Protection  What many don’t know about the world of intellectual property is that it can be a place of sneakiness and power plays. When you have poured blood, sweat and tears into promoting, advertising and building your brand, it makes sense that you should protect it. Trade marks and the legal protection they […]


What Is Trade Mark Infringement?

What is a trade mark? A trade mark is a mark used to identify a trader’s unique goods or services. Essentially, a trade mark is a brand which allows consumers to differentiate between your goods and services and those of another person. The Trade Marks Act 1995 (Cth) (‘Trade Marks Act’) sections 6 and 17 […]

EVENT   |   9th November, 2018

Drones Workshop, Fly Before You Buy!

Businesses across different industries now realise that drones, or also known as unmanned aerial vehicle (UAV), have multiple commercial applications. These are now not just used for surveillance or photography, but for daily work in some industries. Sphere Drones have been providing innovative television, radio communication and UAV technology solutions with more than 20 years […]