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Cracking the Trade Mark Game of Thrones Legal Protection Code

Trade Mark Protection  What many don’t know about the world of intellectual property is that it can be a place of sneakiness and power plays. When you have poured blood, sweat and tears into promoting, advertising and building your brand, it makes sense that you should protect it. Trade marks and the legal protection they […]


What Is Trade Mark Infringement?

What is a trade mark? A trade mark is a mark used to identify a trader’s unique goods or services. Essentially, a trade mark is a brand which allows consumers to differentiate between your goods and services and those of another person. The Trade Marks Act 1995 (Cth) (‘Trade Marks Act’) sections 6 and 17 […]

EVENT   |   9th November, 2018

Drones Workshop, Fly Before You Buy!

Businesses across different industries now realise that drones, or also known as unmanned aerial vehicle (UAV), have multiple commercial applications. These are now not just used for surveillance or photography, but for daily work in some industries. Sphere Drones have been providing innovative television, radio communication and UAV technology solutions with more than 20 years […]


Knock Off No-No’s – Dangers Of Counterfeit Goods

Fake Products  Knock-off products refer to replicas made by manufacturers in order to take advantage of a brand name and rip off the likeness of a popular product. These “knock offs” ride off the creativity of the creator. Not only do they diminish the integrity and originality  of the original product but they are also […]


Everything You Need To Know – Designs vs Copyright

In Australia, designs can be protected under both copyright law and design law. In some instances, designs can have ‘dual protection’ of both copyright and design registration. This article will consider the differences between the design registration and copyright and how designers and artists can go about protecting their designs. Copyright Protection The Copyright Act […]

EVENT   |   13th November, 2018

Marketing Tech Symposium 2018

Ashton Media is a team of marketing, advertising and Customer Experience specialists who organize conferences throughout Australia, Asia and the UK. Together with the most talented and best speakers and sponsors, they share their ideas and experiences to provide high quality content to their attendees. This year Ashton Media presents the MARKETING TECH SYMPOSIUM 2018 […]


Blogging Legally – Legal Answers You Can Trust

Creating Online Content With the increasing presence of blogging and social media platforms, such as Facebook, YouTube and Instagram, sharing information online has become a convenient way to interact with others and, in some cases, even make an income. Considering the extent and relative ease of obtaining, reposting, or otherwise sharing information over the Internet, […]

EVENT   |   31st October, 2018

Lean Startup Sydney The Halloween Edition Extra Scary!

The “Lean Startup” is a trade mark and service owned by Eric Reis. Eric Reis serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. He is an entrepreneur and author of the New York Times bestseller “The Lean Startup: […]


EU Copyright Directive: Link Tax’s And Upload Filters

The EU has introduced a new directive on copyright to reduce copyright violations by shifting responsibility of copyright protection on online sharing platforms. One significant consequence of the new Directive on Copyright in the Digital Single Market is that online sharing platforms such as Google, Facebook, YouTube and Twitter will need to regulate content to […]


Understand The Difference – Trade Mark and Business Name

Many people believe that registering a business name will give them legal protection to exclusively use that name and prevent other people from using it. However, a trade mark and a business name serve quite different purposes. A business name is used to identify your business so as to show people that you are operating […]