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Queensland inks deal with Boeing to consolidate its place as Aerospace Global Leader

Boeing the world’s largest aerospace company of commercial jetliners and defence, space and security systems is building its largest autonomous vehicle program outside of the United States in Queensland.

Boeing began working in Australia in 1996 and bought Aerospace Technologies of Australia in 1997. In Australia, Boeing is represented by Boeing Australia Holdings Pty Ltd, a defence aerospace enterprise which also conducts operations for classified programs for military aircraft and network and space systems.

The project will directly benefit small to medium businesses in Queensland that service the aerospace advanced manufacturing, defence, resources technology and services sectors.

The project covers land, sea and air projects for both civil and defence purposes with a focus on developing systems for air and sea vehicles to function autonomously.

Minister for State Development, Manufacturing, Infrastructure and Planning Cameron Dick said “The Queensland Government’s support through the Industry Attraction Fund was integral to Boeing’s decision to choose our state for the growing billion-dollar autonomous vehicles market.”

Shane Arnott, Director of Boeing’s Phantom Works International, said Queensland was chosen because of existing Boeing facilities, as well as the local tech ecosystem and a progressive airspace regulator.

“To take that step from remotely-piloted to autonomous systems is creating the brain on board, and then the ability to talk to the systems or to create the voice for the systems to talk to each other, which is a combination of software and communications systems to enable mobile ad-hoc sort of networking capability,” he said.

Boeing has invested in autonomy on the basis that it will in the future continue to expand in the fields of machine learning and artificial intelligence.

Boeing’s Trade Marks in Australia

A search of Boeing’s marks in Australia show that the company holds 50 trade marks registered in the name of The Boeing Company with the first mark for BOEING filed in class 12 for “Vehicles and aircraft, and integral parts of each”, in Class 12 on 19 April 1966. The company also holds trade marks for “737”, “747”, “757”, “767”, “737”, “777”, “767”, “747”, “757”, “707”, “717”, “727”. Also included in the portfolio are F-15, MD-90, MD-80, DC-10, DC-8, C-17 and F/A-18.

Here are some of Boeing’s other stand-out brand trade marks!

DREAMLINER

BOELUBE

EXMERITUS

F/A SUPER HORNET

737 MAX

BUILD SOMETHING BETTER

BUILDING SOMETHING BETTER

The newest trade mark filed by BOEING is for “797” filed on 17 November 2016 in classes 9, 12, 25, 25, 28, 37, 41 and 42 with convention priority claimed 5 August 2016 Azerbaijan. The “797” trade mark was accepted in Australia on 18 January 2018.

The trade mark is to cover Boeing’s next big flier for 2025: The Boeing 797!

W3IP Lara 3

Lara Alexandra, Legal Assistant and Trade Mark Administrator

We are a team of trade mark attorney and IP specialists based on Gold Coast and Sydney. If you have any questions about trade mark and brand protection, contact us on 1300 77 66 14
Disclaimer. The material in this post represents general information only and should not be taken to be legal advice.

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